The "One Stop Solution" Approach
Surabaya - "One Stop Solution" aptly defines Pura Group's position in the tobacco industry. Through this approach, all supporting material requirements can be fulfilled through a single gateway, allowing emerging cigarette manufacturers to streamline their sourcing without concern for cigarette paper, labels, tipping paper, or additional accessories such as filter tips. This comprehensive product lineup was prominently displayed on Pura Group's booth shelves at World Tobacco Asia 2025, held in Surabaya on 23-24 October 2025.
Pura Group's Booth at World Asia Tobacco 2025, Thursday (23/10/2025).
A Strategic Player in the Global Supply Chain
World Tobacco Asia (WTA) is the largest annual event in Asia for the tobacco, cigarette, and related industries. The exhibition serves as a key meeting point for professionals, suppliers, and manufacturers to showcase the latest innovations and technologies while fostering cross-border business networks. Pura Group's participation in WTA 2025 once again reaffirmed its role as a strategic player within the global cigarette supply chain.
At WTA 2025, Pura MICS (Material Innovations and Cigarette Solution), a business unit dedicated specifically to cigarette material solutions, focused on three core products: Cigarette Paper, Homogenized Tobacco Leaf (HTL), and Tobacco Stopper. These products represent the strength of Pura MICS in delivering integrated cigarette material solutions under the theme "Tailored Solutions, Elevated Sensations".
Highlighting the Innovations:
Cigarette Paper: Visited by approximately 800 booth visitors, Cigarette Paper emerged as the most sought-after product. At the booth display, Colored Cigarette Paper stood out with its wide range of attractive color options. Beyond aesthetics, the product is engineered with technical specifications that support stable combustion performance. This prompted many visitors to engage in deeper discussions regarding potential color development and customized specifications tailored to their respective market needs.
Cigarette Tipping Paper (CTP): Alongside the strong interest in Cigarette Paper, visitors' attention was also drawn to another equally strategic product line: Cigarette Tipping Paper (CTP). The tipping paper was showcased with various options, including CTP with stamping, lip release, perforation, sweetener, oil-coated, and soft-touch features. These options offer cigarette manufacturers greater flexibility to create product differentiation in an increasingly competitive market.
Pura Group engaging in discussions with customers throughout World Tobacco Asia 2025 in Surabaya.
Tobacco Stopper: The third product, Tobacco Stopper, became a distinct highlight of the exhibition. Tobacco Stopper is a patented innovation developed by Pura. As a relatively new product, it attracted considerable attention due to its environmentally conscious design, utilizing biodegradable materials based on paper and natural leaves. In addition to enhancing cigarette structural stability, the product also holds potential for further development across various categories, including heated tobacco products or heat-not-burn (HNB).
Commitment to the Future
"Our participation at WTA this year marks an important momentum for us to demonstrate our capabilities as an integrated cigarette material manufacturer. This integrated concept is designed to help cigarette producers achieve greater efficiency and flexibility in developing their products," said Ernest, Coordinator of Pura Group's participation at WTA 2025.
The strong enthusiasm shown by visitors at the Pura Group booth over the two-day exhibition shows a high level of market interest in the integrated solutions offered. Pura MICS' participation in WTA 2025 underscores Pura Group's continued commitment to delivering innovation, quality, and services that remain relevant to the evolving needs of the tobacco industry, both today and in the future. By emphasizing collaboration and comprehensive solutions, Pura MICS continues to strengthen its position as a strategic partner for cigarette manufacturers in both domestic and global markets.